Included in PPM
Email & SMS Marketing
Lifecycle marketing that compounds revenue.
Flagship program
One system. Built to scale.
Onda's Paid Performance Marketing (PPM) framework unifies paid media, email and SMS, Amazon, creative, and analytics into one performance engine designed to scale ad spend profitably.
Paid Performance Marketing
- Paid media ad buying across Meta, Google, TikTok & Amazon
- Retention marketing (email & SMS)
- Creator content strategy & sourcing
- Copywriting
- Campaign planning
How it works
Not a collection of services. A performance system.
The problem
Most brands don't fail because ads stop working.
They fail because growth is fragmented. Meta lives here. Amazon lives there. Email runs separately. Creative is reactive. Data doesn't connect. Without a unified system, spend increases and performance breaks.
Layer 01
Paid media
We manage paid media across Meta, Google, TikTok, Amazon, and other channels with sharper testing, smarter budget moves, CAC control, and a bias for profitable scale.
Layer 02
Measurement
We clean up tracking, attribution, reporting, and performance modeling so your team knows what is working, what is wasting spend, and where the next dollar should go.
Layer 03
Performance creative
Paid creative strategy, campaign planning, design direction, editing, creator sourcing, and testing all work together. Not random content. A performance creative system built to find winners.
Layer 04
Lifecycle
Email and SMS strategy, flows, abandoned cart, post-purchase, repeat purchase, and cross-sell help every customer become more valuable, making every ad dollar work harder.
Layer 05
Strategy
Your Buyer-Led CMO connects paid media, email strategy, analytics, Amazon, and operations into one plan. One team, one model, one direction for profitable growth.
What's included
Every performance-driving discipline, under one structure
- Paid media ad buying across Meta, Google, TikTok & Amazon
- Retention marketing (email & SMS)
- Creator content strategy & sourcing
- Copywriting
- Campaign planning
- Attribution & analytics
- Tracking infrastructure
What changes
- Budget increases stop breaking performance
- CAC volatility stabilizes
- Creative fatigue slows
- Amazon and DTC reinforce each other
- Email reduces paid pressure
- Decisions are made from contribution margin, not platform ROAS
Included at no additional cost
Six services. One PPM partnership.
- Included in PPM
Creative Production
Creative that performs, not just creative that looks good.
- Included in PPM
Amazon Management
Amazon run inside the same performance model as DTC.
- Included in PPM
Analytics & Tracking
Clean signal and reporting you can actually trust.
- Included in PPM
Scheduling & Ops
The operational layer that keeps everything moving.
- Included in PPM
Strategy & Consulting
Strategic clarity grounded in your actual numbers.
Results
Results from the system.
Results publishedFood, Beverage & Supplements
Zero Sugar Electrolyte Powder
Zero sugar electrolyte powder, sold on Amazon and Shopify.
$0$20M+Annual run rate
Results publishedFood, Beverage & Supplements
Keto Meal Replacement Shakes
Complete meal replacement shakes for ketogenic living: subscription DTC.
$4.5M$25MRevenue
Results publishedFood, Beverage & Supplements
Bean-to-Bar Craft Chocolate
Bean-to-bar craft chocolate.
$194K$268KRun rate
Related services
Works hand in hand with
- Included in PPM
Analytics & Tracking
Clean signal and reporting you can actually trust.
- Included in PPM
Creative Production
Creative that performs, not just creative that looks good.
- Included in PPM
Email & SMS Marketing
Lifecycle marketing that compounds revenue.
Free growth audit
Ready to ride the wave?
Get a free growth audit. We'll show you the structural constraints, creative bottlenecks, and tracking issues holding your growth back, and whether your system is ready to scale.