· 2 min read
The BFCM numbers that actually matter
Six questions every brand should be able to answer before peak season, from The Growth Room with Chris Stroud and Craig Wakefield.
Blog
Notes from inside the accounts.
Stroud Theory™, paid media, retention, and what it actually takes to scale an ecommerce brand, from the team running the numbers.
Latest
All articles
Browse by topic
Showing 5 articles
· 2 min read
The BFCM numbers that actually matter
Six questions every brand should be able to answer before peak season, from The Growth Room with Chris Stroud and Craig Wakefield.
· 2 min read
Scaling isn't guesswork. It's math.
The five inputs behind every ecommerce growth equation, and why a brand can look strong in the platform and still be weak in the business.
· 2 min read
Why scaling past $40K a month breaks most brands
Going from $20K to $40K in monthly ad spend is one thing. Going past $100K without collapsing efficiency is another, and it takes a different system.
· 2 min read
You didn't hit a traffic ceiling. You hit a site ceiling.
When spend scales, the cracks show up on your site first. How to find the real bottleneck before you rebuild.
· 2 min read
Email reduces paid pressure
Paid acquisition without retention is expensive. Why lifecycle marketing belongs inside your growth system, not beside it.
Live every month
The Growth Room
Chris Stroud and Craig Wakefield talk business the way they'd talk to another founder: straight, unscripted, and built for the people actually running ecommerce brands. Live Q&A, with a replay for everyone who registers.
Free growth audit
Ready to ride the wave?
Get a free growth audit. We'll show you the structural constraints, creative bottlenecks, and tracking issues holding your growth back, and whether your system is ready to scale.